STARTED FROM MINUS ONE
I didn’t start veni morgan because I had experience in fashion. I had none. No connections, no training, no clue how to make a bag. I didn’t even knew how to put in a zipper. But I had an idea. And once I had it, I couldn’t ignore it.
It started in a small village in Laconia, at my dining table. No fancy studio, no master artisans—just me, a pile of wasted leather, and my grandmother’s old Singer sewing machine. I had always liked fashion, but bags made sense to me in a way clothes never did. I understood their structure, how they held their shape.
I started folding paper into different forms, cutting, taping edges together—without realizing it, I was doing origami. That’s when it clicked: I wanted to make bags that looked like they were sculpted from a single piece.
I ruined a lot of material. I broke needles. I swore at my sewing machine more times than I can count. But after 14 days, I made my first bag. It was bad. No lining, terrible stitching, just an outside shell barely holding together. But it wasn’t paper. And that meant something.
MADE DIFFERENTLY. MADE TO LAST.
A veni morgan bag isn’t designed for trends. It’s not made for everyone. And it’s definitely not mass-produced.
I choose the colors I want, not what fashion dictates. I never look at trend forecasts. I don’t care what’s “in” this season. If I make a yellow bag, it’s because I want to. If I make a gray one, it’s because it belongs in my world.
And when I style my photoshoots, I don’t follow the industry’s rules. I dress my models in the outfits I wish my dream girl would wear. The kind of girl who doesn’t follow trends, who walks into a room and owns it—not because of what she wears, but because of who she is.
first ori bag 2016
ori today
EXCLUSIVITY ISN’T A MARKETING STRATEGY. IT’S REALITY.
I don’t believe in mass production. Each design is made in limited runs, and once it’s gone, it’s gone. Some bags I only make a handful of times. Some will never be repeated. When you carry a Veni Morgan, you don’t just own an accessory—you carry something rare. Something only a few people in the world will ever own. And that’s exactly the point. Luxury today is watered down. Logos slapped on mass-produced items, sold in every major city. But real luxury? Real luxury is rarity. It’s craftsmanship. It’s owning something you won’t see on every other person in the room.
first attemts before the first bag 2016
first product wall at my house 2017
CRAFTSMANSHIP OVER EVERYTHING
Every bag starts in my head. I don’t sketch—I fold, I cut, I piece things together until the shape feels right. Then I translate that into leather. The same full-grain Italian leather used by the biggest luxury brands. It’s the kind that doesn’t just look expensive—it gets better with age.
The construction? I don’t take shortcuts. I use edge-painting, hand-finishing, and the same techniques found in heritage luxury houses. Because if I’m making something, it has to be done properly.
I can see flaws in every single bag I make. Tiny details no one else will ever notice. A fraction of a millimeter off, an edge that could be smoother, a curve that could be sharper. No bag is perfect—nothing in this world is. But that’s what keeps me going. That’s why every time I finish one, I feel like I’ve failed again. Because I still haven’t made the perfect bag. And I probably never will. But that’s the difference between me and mass production. The big brands? They don’t care. They rely on their logos, their factories, their marketing machines. I rely on design, craftsmanship, and the fact that nothing I make will ever be ordinary.
nappa leather colors
poni the bucket bag
REJECT THE ORDINARY.
veni morgan isn’t about playing it safe. My bags aren’t for people who want to blend in. They’re for people who choose differently. Who don’t need validation. Who wear what they want, not what they’re told to.
In 2024, I moved veni morgan to Athens. It was time to take the next step. The brand is growing, evolving—but nothing changes. If I ever reach a point where I can’t maintain the quality I demand, I’d rather shut it all down—like Balenciaga did when Cristóbal Balenciaga refused to compromise.
Because for me, this isn’t just a business. It’s an obsession. And if I stop loving it, or if I can’t make it the way it deserves to be made, I won’t fake it. I’ll walk away. No warnings, no slow fade-out.
This is more than a bag. It’s a challenge to everything predictable in fashion. It’s a refusal to blend in. It’s a sign that you don’t just buy what everyone else buys.
This isn’t just luxury. This is Veni Morgan.
#RejectTheOrdinary
the veni morgan
me